Innovate Business. Innovate Life.

From the Verb. innovare. (transitive) To innovate, to reform, to change.

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Lifestyle is the interests, opinions, behaviours, and behavioural orientations of an individual, group, or culture. The term was introduced by Austrian psychologist Alfred Adler with the meaning of "a person's basic character as established early in childhood", for example in his 1929 book "The Case of Miss R.".

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